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AC3 vs NRI Australia (formerly ASG Group): Which MSP is Better? | The MSP Playbook

Article 2026-06-11

AC3 vs NRI Australia (formerly ASG Group)

A detailed comparison of two major Australian Managed Service Providers.

Feature AC3 NRI Australia (formerly ASG Group)
Overall Score3.73.4
TypeCloud / Public SectorEnterprise Integrator
Employees200-3001000-1500
Founded20001996
HeadquartersSydney, NSWPerth, WA (Parent: Tokyo, Japan)
RevenuePrivatePrivate
Salary Range$75,000 - $155,000$75,000 - $150,000
SpecialtiesAWS, Azure, Cloud Migration, Government CloudOracle Services, SAP, Cloud, Managed Infrastructure
CertificationsAWS Partner, Microsoft Partner, VMware Partner, ISO 27001Oracle Partner, SAP Partner, Microsoft Partner, AWS Partner
Green FlagsGood work-life balance
Strong cloud focus
Stable employment
Japanese ownership provides stability
Good government relationships
Strong in Western Australia
Red FlagsBelow-market salaries
Limited career progression
Can be risk-averse
Japanese parent creates cultural friction
Below-market salaries at senior levels
Limited career progression for non-Japanese speakers
Acquisition-driven growth creates integration issues
Worker ProsCloud focus
Work-life balance
Stable
Stable employment
WA market strength
Government contracts
Worker ConsBelow-market pay
Limited progression
Risk-averse
Below-market salaries
Cultural friction
Limited progression

Which MSP Should You Choose?

Both Cloud / Public Sector and Enterprise Integrator have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.