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Atturra vs Hubify: Which MSP is Better? | The MSP Playbook

Article 2026-06-11

Atturra vs Hubify

A detailed comparison of two major Australian Managed Service Providers.

Feature Atturra Hubify
Overall Score2.93.2
TypeAggressive AcquirerPublic SMB/Mid-Market
Employees1000-1500100-200
Founded20212016
HeadquartersSydney, NSWSydney, NSW
Revenue$339.9MPrivate
Salary Range$75,000 - $150,000$65,000 - $115,000
SpecialtiesOracle Services, SAP, Cloud, Enterprise ApplicationsManaged Services, Unified Communications, Cloud, Telecommunications
CertificationsOracle Partner, SAP Partner, Microsoft Partner, AWS PartnerMicrosoft Partner, Telstra Partner, Zoom Partner
Green FlagsGrowing rapidly — lots of new opportunities
Good technology focus
Some teams have genuine technical depth		Telco and IT convergence
Rapid growth phase
Red FlagsBelow-market salaries
Rapid acquisition-driven growth creates integration issues
Cultural inconsistency across acquired companies
Limited career progression		Heavy SMB focus (high ticket volume)
Growing pains
Worker ProsRapid growth means new opportunities
Technology-focused
Some technical teams are excellent		Telco and IT convergence provides diverse skill development
Rapid growth phase creates advancement opportunities
Modern communication stack exposure
Worker ConsBelow-market salaries
Acquisition integration is bumpy
Cultural inconsistency
Limited career progression		Heavy SMB focus means high ticket volume
Growing pains from rapid acquisition strategy
Can feel stretched across too many service areas

Which MSP Should You Choose?

Both Aggressive Acquirer and Public SMB/Mid-Market have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.