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Aussie Broadband (B2B/Over The Wire) vs NRI Australia (formerly ASG Group): Which MSP is Better? | The MSP Playbook

Article 2026-06-11

Aussie Broadband (B2B/Over The Wire) vs NRI Australia (formerly ASG Group)

A detailed comparison of two major Australian Managed Service Providers.

Feature Aussie Broadband (B2B/Over The Wire) NRI Australia (formerly ASG Group)
Overall Score3.93.4
TypeTelco/MSP HybridEnterprise Integrator
Employees1000-20001000-1500
Founded20031996
HeadquartersMelbourne, VICPerth, WA (Parent: Tokyo, Japan)
Revenue$1236.5MPrivate
Salary Range$75,000 - $155,000$75,000 - $150,000
SpecialtiesNetworking, Cloud, Fibre, Managed ServicesOracle Services, SAP, Cloud, Managed Infrastructure
CertificationsMicrosoft Partner, AWS Partner, Cisco PartnerOracle Partner, SAP Partner, Microsoft Partner, AWS Partner
Green FlagsStrong Australian brand
Good culture and employee satisfaction
Transparent communication
Growing rapidly
Japanese ownership provides stability
Good government relationships
Strong in Western Australia
Red FlagsB2B division is smaller — less exposure to enterprise projects
Can be chaotic during rapid growth
Japanese parent creates cultural friction
Below-market salaries at senior levels
Limited career progression for non-Japanese speakers
Acquisition-driven growth creates integration issues
Worker ProsGreat culture
Australian-focused
Transparent
Growing
Stable employment
WA market strength
Government contracts
Worker ConsB2B division smaller
Can be chaotic
Below-market salaries
Cultural friction
Limited progression

Which MSP Should You Choose?

Both Telco/MSP Hybrid and Enterprise Integrator have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.