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Hubify vs Kinetic IT: Which MSP is Better? | The MSP Playbook

Article 2026-06-11

Hubify vs Kinetic IT

A detailed comparison of two major Australian Managed Service Providers.

Feature Hubify Kinetic IT
Overall Score3.23.9
TypePublic SMB/Mid-MarketGovernment / Enterprise
Employees100-200400-700
Founded20161998
HeadquartersSydney, NSWMelbourne, VIC
RevenuePrivatePrivate
Salary Range$65,000 - $115,000$80,000 - $160,000
SpecialtiesManaged Services, Unified Communications, Cloud, TelecommunicationsManaged Services, Government IT, Cloud, Service Management
CertificationsMicrosoft Partner, Telstra Partner, Zoom PartnerMicrosoft Partner, ITIL, ISO 20000, ISO 27001
Green FlagsTelco and IT convergence
Rapid growth phase		Strong employee satisfaction
Good work-life balance
Government stability
Perth-based — less competition for talent
Red FlagsHeavy SMB focus (high ticket volume)
Growing pains		Government contract dependency
Limited private sector exposure
Can be risk-averse in some teams
Worker ProsTelco and IT convergence provides diverse skill development
Rapid growth phase creates advancement opportunities
Modern communication stack exposure		Strong employee satisfaction
Good work-life balance
Government contracts provide stability
Perth market is less competitive
Worker ConsHeavy SMB focus means high ticket volume
Growing pains from rapid acquisition strategy
Can feel stretched across too many service areas		Government contract dependency
Limited private sector exposure
Risk-averse culture in some teams

Which MSP Should You Choose?

Both Public SMB/Mid-Market and Government / Enterprise have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.