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Hubify vs Logicalis Australia: Which MSP is Better? | The MSP Playbook

Article 2026-06-11

Hubify vs Logicalis Australia

A detailed comparison of two major Australian Managed Service Providers.

Feature Hubify Logicalis Australia
Overall Score3.23.8
TypePublic SMB/Mid-MarketGlobal/Local Hybrid
Employees100-200500-800
Founded20161997
HeadquartersSydney, NSWSydney, NSW (Global HQ: London)
RevenuePrivatePrivate
Salary Range$65,000 - $115,000$80,000 - $165,000
SpecialtiesManaged Services, Unified Communications, Cloud, TelecommunicationsCisco Networking, Modern Workplace, Cloud, Security
CertificationsMicrosoft Partner, Telstra Partner, Zoom PartnerCisco Partner, Microsoft Partner, AWS Partner, Fortinet Partner
Green FlagsTelco and IT convergence
Rapid growth phase		Global exposure
Good vendor partnerships
Strong technology focus
Red FlagsHeavy SMB focus (high ticket volume)
Growing pains		Global parent creates cultural friction
Below-market salaries
Can be bureaucratic
Worker ProsTelco and IT convergence provides diverse skill development
Rapid growth phase creates advancement opportunities
Modern communication stack exposure		Global exposure
Vendor partnerships
Technology focus
Worker ConsHeavy SMB focus means high ticket volume
Growing pains from rapid acquisition strategy
Can feel stretched across too many service areas		Cultural friction
Below-market pay
Bureaucratic

Which MSP Should You Choose?

Both Public SMB/Mid-Market and Global/Local Hybrid have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.