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Hubify vs MyEmpire Group: Which MSP is Better? | The MSP Playbook

Article 2026-06-11

Hubify vs MyEmpire Group

A detailed comparison of two major Australian Managed Service Providers.

Feature Hubify MyEmpire Group
Overall Score3.23.7
TypePublic SMB/Mid-MarketBoutique / Niche
Employees100-20050-100
Founded20162012
HeadquartersSydney, NSWMelbourne, VIC
RevenuePrivatePrivate
Salary Range$65,000 - $115,000$70,000 - $145,000
SpecialtiesManaged Services, Unified Communications, Cloud, TelecommunicationsManaged Services, Cloud, Microsoft 365, Security
CertificationsMicrosoft Partner, Telstra Partner, Zoom PartnerMicrosoft Partner, AWS Partner, Fortinet Partner
Green FlagsTelco and IT convergence
Rapid growth phase		Good work-life balance
Technology focus
Red FlagsHeavy SMB focus (high ticket volume)
Growing pains		Small scale
Below-market salaries
Worker ProsTelco and IT convergence provides diverse skill development
Rapid growth phase creates advancement opportunities
Modern communication stack exposure		Technology focus
Work-life balance
Worker ConsHeavy SMB focus means high ticket volume
Growing pains from rapid acquisition strategy
Can feel stretched across too many service areas		Small scale
Below-market pay

Which MSP Should You Choose?

Both Public SMB/Mid-Market and Boutique / Niche have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.