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Hubify vs Netlink Group: Which MSP is Better? | The MSP Playbook

Article 2026-06-11

Hubify vs Netlink Group

A detailed comparison of two major Australian Managed Service Providers.

Feature Hubify Netlink Group
Overall Score3.23.7
TypePublic SMB/Mid-MarketWA Mid-Market
Employees100-200100-200
Founded20162001
HeadquartersSydney, NSWPerth, WA
RevenuePrivatePrivate
Salary Range$65,000 - $115,000$70,000 - $145,000
SpecialtiesManaged Services, Unified Communications, Cloud, TelecommunicationsManaged Services, Mining & Resources, Cloud, Networking
CertificationsMicrosoft Partner, Telstra Partner, Zoom PartnerMicrosoft Partner, Cisco Partner, AWS Partner
Green FlagsTelco and IT convergence
Rapid growth phase		Good work-life balance
Technology focus
Red FlagsHeavy SMB focus (high ticket volume)
Growing pains		Small scale
Below-market salaries
Worker ProsTelco and IT convergence provides diverse skill development
Rapid growth phase creates advancement opportunities
Modern communication stack exposure		Technology focus
Work-life balance
Worker ConsHeavy SMB focus means high ticket volume
Growing pains from rapid acquisition strategy
Can feel stretched across too many service areas		Small scale
Below-market pay

Which MSP Should You Choose?

Both Public SMB/Mid-Market and WA Mid-Market have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.