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Hubify vs NRI Australia (formerly ASG Group): Which MSP is Better? | The MSP Playbook

Article 2026-06-11

Hubify vs NRI Australia (formerly ASG Group)

A detailed comparison of two major Australian Managed Service Providers.

Feature Hubify NRI Australia (formerly ASG Group)
Overall Score3.23.4
TypePublic SMB/Mid-MarketEnterprise Integrator
Employees100-2001000-1500
Founded20161996
HeadquartersSydney, NSWPerth, WA (Parent: Tokyo, Japan)
RevenuePrivatePrivate
Salary Range$65,000 - $115,000$75,000 - $150,000
SpecialtiesManaged Services, Unified Communications, Cloud, TelecommunicationsOracle Services, SAP, Cloud, Managed Infrastructure
CertificationsMicrosoft Partner, Telstra Partner, Zoom PartnerOracle Partner, SAP Partner, Microsoft Partner, AWS Partner
Green FlagsTelco and IT convergence
Rapid growth phase
Japanese ownership provides stability
Good government relationships
Strong in Western Australia
Red FlagsHeavy SMB focus (high ticket volume)
Growing pains
Japanese parent creates cultural friction
Below-market salaries at senior levels
Limited career progression for non-Japanese speakers
Acquisition-driven growth creates integration issues
Worker ProsTelco and IT convergence provides diverse skill development
Rapid growth phase creates advancement opportunities
Modern communication stack exposure
Stable employment
WA market strength
Government contracts
Worker ConsHeavy SMB focus means high ticket volume
Growing pains from rapid acquisition strategy
Can feel stretched across too many service areas
Below-market salaries
Cultural friction
Limited progression

Which MSP Should You Choose?

Both Public SMB/Mid-Market and Enterprise Integrator have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.