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Hubify vs The IT Department: Which MSP is Better? | The MSP Playbook

Article 2026-06-11

Hubify vs The IT Department

A detailed comparison of two major Australian Managed Service Providers.

Feature Hubify The IT Department
Overall Score3.23.8
TypePublic SMB/Mid-MarketNon-Profit Specialist
Employees100-20030-60
Founded20162005
HeadquartersSydney, NSWSydney, NSW
RevenuePrivatePrivate
Salary Range$65,000 - $115,000$70,000 - $140,000
SpecialtiesManaged Services, Unified Communications, Cloud, TelecommunicationsNon-Profit IT, Managed Services, Cloud, Microsoft 365
CertificationsMicrosoft Partner, Telstra Partner, Zoom PartnerMicrosoft Partner, AWS Partner
Green FlagsTelco and IT convergence
Rapid growth phase		Good work-life balance
Technology focus
Red FlagsHeavy SMB focus (high ticket volume)
Growing pains		Very small scale
Limited career progression
Worker ProsTelco and IT convergence provides diverse skill development
Rapid growth phase creates advancement opportunities
Modern communication stack exposure		Technology focus
Work-life balance
Worker ConsHeavy SMB focus means high ticket volume
Growing pains from rapid acquisition strategy
Can feel stretched across too many service areas		Very small scale
Limited progression

Which MSP Should You Choose?

Both Public SMB/Mid-Market and Non-Profit Specialist have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.