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Kinetic IT vs The Missing Link: Which MSP is Better? | The MSP Playbook

Article 2026-06-11

Kinetic IT vs The Missing Link

A detailed comparison of two major Australian Managed Service Providers.

Feature Kinetic IT The Missing Link
Overall Score3.94.0
TypeGovernment / EnterpriseSecurity / Infrastructure
Employees400-700200-300
Founded19981999
HeadquartersMelbourne, VICSydney, NSW
RevenuePrivatePrivate
Salary Range$80,000 - $160,000$75,000 - $155,000
SpecialtiesManaged Services, Government IT, Cloud, Service ManagementCybersecurity, Infrastructure, Cloud, Managed Services
CertificationsMicrosoft Partner, ITIL, ISO 20000, ISO 27001ISO 27001, Microsoft Partner, AWS Partner, Fortinet Partner
Green FlagsStrong employee satisfaction
Good work-life balance
Government stability
Perth-based — less competition for talent		Highest-rated small MSP on Glassdoor
Strong culture and employee satisfaction
Good technology focus
Red FlagsGovernment contract dependency
Limited private sector exposure
Can be risk-averse in some teams		Small scale — limited exposure to large projects
Below-market salaries at senior levels
Worker ProsStrong employee satisfaction
Good work-life balance
Government contracts provide stability
Perth market is less competitive		Great culture
Technology focus
High Glassdoor rating
Worker ConsGovernment contract dependency
Limited private sector exposure
Risk-averse culture in some teams		Small scale
Below-market pay at senior levels

Which MSP Should You Choose?

Both Government / Enterprise and Security / Infrastructure have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.