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Logicalis Australia vs NRI Australia (formerly ASG Group): Which MSP is Better? | The MSP Playbook

Article 2026-06-11

Logicalis Australia vs NRI Australia (formerly ASG Group)

A detailed comparison of two major Australian Managed Service Providers.

Feature Logicalis Australia NRI Australia (formerly ASG Group)
Overall Score3.83.4
TypeGlobal/Local HybridEnterprise Integrator
Employees500-8001000-1500
Founded19971996
HeadquartersSydney, NSW (Global HQ: London)Perth, WA (Parent: Tokyo, Japan)
RevenuePrivatePrivate
Salary Range$80,000 - $165,000$75,000 - $150,000
SpecialtiesCisco Networking, Modern Workplace, Cloud, SecurityOracle Services, SAP, Cloud, Managed Infrastructure
CertificationsCisco Partner, Microsoft Partner, AWS Partner, Fortinet PartnerOracle Partner, SAP Partner, Microsoft Partner, AWS Partner
Green FlagsGlobal exposure
Good vendor partnerships
Strong technology focus		Japanese ownership provides stability
Good government relationships
Strong in Western Australia
Red FlagsGlobal parent creates cultural friction
Below-market salaries
Can be bureaucratic		Japanese parent creates cultural friction
Below-market salaries at senior levels
Limited career progression for non-Japanese speakers
Acquisition-driven growth creates integration issues
Worker ProsGlobal exposure
Vendor partnerships
Technology focus		Stable employment
WA market strength
Government contracts
Worker ConsCultural friction
Below-market pay
Bureaucratic		Below-market salaries
Cultural friction
Limited progression

Which MSP Should You Choose?

Both Global/Local Hybrid and Enterprise Integrator have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.