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Data#3 vs NRI Australia (formerly ASG Group): Which MSP is Better? | The MSP Playbook

Article 2026-06-11

Data#3 vs NRI Australia (formerly ASG Group)

A detailed comparison of two major Australian Managed Service Providers.

Feature Data#3 NRI Australia (formerly ASG Group)
Overall Score3.83.4
TypePublicly Listed GiantEnterprise Integrator
Employees1500-20001000-1500
Founded19771996
HeadquartersBrisbane, QLDPerth, WA (Parent: Tokyo, Japan)
Revenue$884.8MPrivate
Salary Range$80,000 - $160,000$75,000 - $150,000
SpecialtiesMicrosoft Solutions, Cloud, Managed Services, Software LicensingOracle Services, SAP, Cloud, Managed Infrastructure
CertificationsMicrosoft Partner, AWS Partner, Cisco Partner, VMware PartnerOracle Partner, SAP Partner, Microsoft Partner, AWS Partner
Green FlagsASX-listed (ASX: DDD) — financial transparency
Strong Australian focus — no offshoring agenda
Good work-life balance
Profitable and growing
Japanese ownership provides stability
Good government relationships
Strong in Western Australia
Red FlagsBelow-market salaries at senior levels
Government contract dependency
Limited international exposure
Acquisition-driven growth creates integration challenges
Japanese parent creates cultural friction
Below-market salaries at senior levels
Limited career progression for non-Japanese speakers
Acquisition-driven growth creates integration issues
Worker ProsASX-listed transparency — you know the numbers
Australian-focused — your job isn't being offshored
Profitable and growing — stability
Good work-life balance in most teams
Stable employment
WA market strength
Government contracts
Worker ConsBelow-market salaries at senior levels
Government contract dependency creates cyclicality
Limited international exposure
Acquisition integration can be bumpy
Below-market salaries
Cultural friction
Limited progression

Which MSP Should You Choose?

Both Publicly Listed Giant and Enterprise Integrator have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.