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First Focus IT vs Hubify: Which MSP is Better? | The MSP Playbook

Article 2026-06-11

First Focus IT vs Hubify

A detailed comparison of two major Australian Managed Service Providers.

Feature First Focus IT Hubify
Overall Score3.73.2
TypeVolume / SpeedPublic SMB/Mid-Market
Employees200-400100-200
Founded20012016
HeadquartersSydney, NSWSydney, NSW
RevenuePrivatePrivate
Salary Range$75,000 - $155,000$65,000 - $115,000
SpecialtiesManaged Services, Cloud, Microsoft 365, SecurityManaged Services, Unified Communications, Cloud, Telecommunications
CertificationsMicrosoft Partner, AWS Partner, Fortinet PartnerMicrosoft Partner, Telstra Partner, Zoom Partner
Green FlagsGood work-life balance
Stable employment
Strong vendor partnerships		Telco and IT convergence
Rapid growth phase
Red FlagsBelow-market salaries
Can be bureaucratic
Limited career progression		Heavy SMB focus (high ticket volume)
Growing pains
Worker ProsWork-life balance
Stable
Vendor partnerships		Telco and IT convergence provides diverse skill development
Rapid growth phase creates advancement opportunities
Modern communication stack exposure
Worker ConsBelow-market pay
Bureaucratic
Limited progression		Heavy SMB focus means high ticket volume
Growing pains from rapid acquisition strategy
Can feel stretched across too many service areas

Which MSP Should You Choose?

Both Volume / Speed and Public SMB/Mid-Market have strengths and weaknesses. Your choice depends on your priorities — whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.