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Affinity MSP vs NRI Australia (formerly ASG Group): Which MSP is Better? | The MSP Playbook

Affinity MSP vs NRI Australia (formerly ASG Group)

A detailed comparison of two major Australian Managed Service Providers.

Feature Affinity MSP NRI Australia (formerly ASG Group)
Overall Scoreβ€”3.4
TypeManaged IT / Cybersecurity / CloudEnterprise Integrator
Employees50+1000-1500
Founded20191996
HeadquartersMount Waverley, VICPerth, WA (Parent: Tokyo, Japan)
Revenue$6.6M (2025 public profile)Not disclosed (subsidiary of NRI Japan)
Salary RangeNot publicly disclosed$75,000 - $150,000
SpecialtiesManaged IT Services, Cybersecurity, Microsoft 365, Cloud, VoIP & 3CX, WAN Services, Co-Managed ITOracle Services, SAP, Cloud, Managed Infrastructure
CertificationsMicrosoft Solutions Partner, Google Partner, 3CX Platinum Partner, AWS Certified, Fortinet Authorized Partner, Pure Storage Elite PartnerOracle Partner, SAP Partner, Microsoft Partner, AWS Partner
Green Flagsβ€”Japanese ownership provides stability
Good government relationships
Strong in Western Australia
Red Flagsβ€”Japanese parent creates cultural friction
Below-market salaries at senior levels
Limited career progression for non-Japanese speakers
Acquisition-driven growth creates integration issues
Worker Prosβ€”Stable employment
WA market strength
Government contracts
Worker Consβ€”Below-market salaries
Cultural friction
Limited progression

Which MSP Should You Choose?

Both Managed IT / Cybersecurity / Cloud and Enterprise Integrator have strengths and weaknesses. Your choice depends on your priorities β€” whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.

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⚠️ The Cost of Waiting

Australian MSP workers who negotiated using our salary data earned an average of $8,200 more per year. Every month you wait is ~$683 left on the table.

πŸ’° Check if you're underpaid β†’

🎁 Free Resource: Red Flag Checklist

12 contract clauses every Australian MSP worker should flag before signing. Includes non-compete traps, sham contracting indicators, and on-call gotchas.

βœ… Used by 2,400+ workers πŸ”’ Free download ⚑ 2-minute read