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Cancom vs Hubify: Which MSP is Better? | The MSP Playbook

Article 2026-07-27

Cancom vs Hubify

A detailed comparison of two major Australian Managed Service Providers.

Feature Cancom Hubify
Overall Score3.43.2
TypeGerman IT ServicesPublic SMB/Mid-Market
Employees11000100-200
Founded19922016
HeadquartersMunich, GermanySydney, NSW
Revenue$1.9BPrivate
Salary Range$40,000 - $115,000$65,000 - $115,000
SpecialtiesManaged Services, Cloud, Public Sector IT, Cybersecurity, Digital Transformation, Education ITManaged Services, Unified Communications, Cloud, Telecommunications
CertificationsMicrosoft Partner, AWS Partner, VMware Partner, ISO 27001Microsoft Partner, Telstra Partner, Zoom Partner
Green FlagsStrong cloud transformation pivot β€” industry-leading cloud services growth
Well-regarded managed public sector services (Cancom Public)
Good partner ecosystem with Microsoft, AWS, and VMWare
Strong position in German education and government IT
Telco and IT convergence
Rapid growth phase
Red FlagsBelow-market compensation for technical roles in Germany
Integration issues from aggressive acquisition strategy (20+ acquisitions)
Cultural inconsistency across acquired companies
High dependency on public sector and education β€” election-cycle risk
Limited brand recognition outside DACH region
Heavy SMB focus (high ticket volume)
Growing pains
Worker ProsStrong cloud services growth trajectory
Well-regarded in public sector and education IT
Good partner ecosystem and certifications
Opportunities from acquisition-driven expansion
Telco and IT convergence provides diverse skill development
Rapid growth phase creates advancement opportunities
Modern communication stack exposure
Worker ConsBelow-market technical compensation in German market
Acquisition integration creates cultural inconsistency
Public sector dependency creates revenue cyclicality
Limited brand presence outside DACH
Some legacy teams still hardware-focused
Heavy SMB focus means high ticket volume
Growing pains from rapid acquisition strategy
Can feel stretched across too many service areas

Which MSP Should You Choose?

Both German IT Services and Public SMB/Mid-Market have strengths and weaknesses. Your choice depends on your priorities β€” whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.