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Cancom vs The Missing Link: Which MSP is Better? | The MSP Playbook

Article 2026-07-27

Cancom vs The Missing Link

A detailed comparison of two major Australian Managed Service Providers.

Feature Cancom The Missing Link
Overall Score3.44.0
TypeGerman IT ServicesSecurity / Infrastructure
Employees11000200-300
Founded19921999
HeadquartersMunich, GermanySydney, NSW
Revenue$1.9BPrivate
Salary Range$40,000 - $115,000$75,000 - $155,000
SpecialtiesManaged Services, Cloud, Public Sector IT, Cybersecurity, Digital Transformation, Education ITCybersecurity, Infrastructure, Cloud, Managed Services
CertificationsMicrosoft Partner, AWS Partner, VMware Partner, ISO 27001ISO 27001, Microsoft Partner, AWS Partner, Fortinet Partner
Green FlagsStrong cloud transformation pivot β€” industry-leading cloud services growth
Well-regarded managed public sector services (Cancom Public)
Good partner ecosystem with Microsoft, AWS, and VMWare
Strong position in German education and government IT
Highest-rated small MSP on Glassdoor
Strong culture and employee satisfaction
Good technology focus
Red FlagsBelow-market compensation for technical roles in Germany
Integration issues from aggressive acquisition strategy (20+ acquisitions)
Cultural inconsistency across acquired companies
High dependency on public sector and education β€” election-cycle risk
Limited brand recognition outside DACH region
Small scale Ò€” limited exposure to large projects
Below-market salaries at senior levels
Worker ProsStrong cloud services growth trajectory
Well-regarded in public sector and education IT
Good partner ecosystem and certifications
Opportunities from acquisition-driven expansion
Great culture
Technology focus
High Glassdoor rating
Worker ConsBelow-market technical compensation in German market
Acquisition integration creates cultural inconsistency
Public sector dependency creates revenue cyclicality
Limited brand presence outside DACH
Some legacy teams still hardware-focused
Small scale
Below-market pay at senior levels

Which MSP Should You Choose?

Both German IT Services and Security / Infrastructure have strengths and weaknesses. Your choice depends on your priorities β€” whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.