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Codux vs Telstra Purple: Which MSP is Better? | The MSP Playbook

Article 2026-07-27

Codux vs Telstra Purple

A detailed comparison of two major Australian Managed Service Providers.

Feature Codux Telstra Purple
Overall Score3.73.5
TypeBoutique / High-GrowthTelco / Enterprise
Employees10-305000-10000
Founded20182017
HeadquartersSpotswood, VICSydney, NSW
RevenuePrivatePrivate
Salary Range$70,000 - $110,000$80,000 - $170,000
SpecialtiesMicrosoft 365, Teams & Modern Workplace, Cloud Migration, Cybersecurity, IT Advisory / vCIO, Digital TransformationManaged Infrastructure, Cloud Services, Cybersecurity, Consulting
CertificationsMicrosoft PartnerMicrosoft Partner, AWS Partner, Cisco Partner, ServiceNow Partner
Green FlagsModern, software-first approach to IT services
Strong focus on Microsoft 365 and Teams expertise
Flexible work culture with emphasis on learning
Boutique advisory model (vCIO) differentiates from commoditised MSPs
Positive client testimonials across multiple sectors
Telstra brand provides stability and scale
ASX-listed benefits structure
Strong telecommunications backbone
Good vendor partnerships
Red FlagsVery small scale limits career progression
Below-market pay for senior roles vs enterprise MSPs
Limited brand recognition outside Melbourne
Boutique size means less job security during downturns
Narrow technology stack focus (heavily Microsoft-centric)
550 roles cut in July 2025 Ò€” largest restructure in years
Telco culture dominates Ò€” IT services are secondary
Contractor dependency creates inconsistency
Bureaucratic decision-making slows everything down
Legacy telco culture persists in some divisions
Worker ProsModern tech stack with Microsoft-centric focus
Flexible, contemporary work culture
Strong emphasis on learning and development
Direct client exposure across strategy and delivery
Autonomy and ownership of work
Telstra compensation structure is genuinely good
ASX-listed stability Ò€” won't be sold or acquired
Access to Telstra's network and enterprise relationships
Brand recognition opens doors
Worker ConsSmall scale limits career progression
Below-market pay for senior roles
Limited brand recognition outside Victoria
Heavy reliance on Microsoft ecosystem
Less structured HR/P&C than larger firms
550 roles cut in 2025 Ò€” even Telstra isn't immune
IT services are secondary to the telco business
Bureaucratic culture slows innovation
Contractor dependency creates quality inconsistency
Career progression limited unless you're in the telco side

Which MSP Should You Choose?

Both Boutique / High-Growth and Telco / Enterprise have strengths and weaknesses. Your choice depends on your priorities β€” whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.