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Getronics vs Hubify: Which MSP is Better? | The MSP Playbook

Article 2026-07-27

Getronics vs Hubify

A detailed comparison of two major Australian Managed Service Providers.

Feature Getronics Hubify
Overall Score3.13.2
TypeEuropean MSPPublic SMB/Mid-Market
Employees3500100-200
Founded18872016
HeadquartersAmsterdam, NetherlandsSydney, NSW
Revenue$600MPrivate
Salary Range$35,000 - $110,000$65,000 - $115,000
SpecialtiesManaged Services, Digital Workplace, Cloud, Cybersecurity, Modern Workplace, IT InfrastructureManaged Services, Unified Communications, Cloud, Telecommunications
CertificationsMicrosoft Partner, AWS Partner, Cisco Partner, ISO 27001Microsoft Partner, Telstra Partner, Zoom Partner
Green FlagsStrong European heritage and 135+ year history in technology services
Deep Benelux market presence with good government relationships
Digital workplace and modern workplace services are well-regarded
Workspace 365 and digital workplace IP provides product differentiation
Telco and IT convergence
Rapid growth phase
Red FlagsFinancial instability β€” multiple ownership changes, near-collapse events
Massive downsizing from peak of 28,000 employees to ~3,500
Private equity ownership churn creates strategic whiplash
Brand reputation damaged by repeated restructuring and asset sales
Limited geographic scope outside Benelux and UK
Heavy SMB focus (high ticket volume)
Growing pains
Worker ProsLong heritage and established brand in Benelux
Digital workplace IP (Workspace 365) is genuinely useful
Good relationships with Benelux government clients
Modern workplace focus aligns with market demand
Telco and IT convergence provides diverse skill development
Rapid growth phase creates advancement opportunities
Modern communication stack exposure
Worker ConsMultiple ownership changes create strategic whiplash
Massive downsizing from 28K to 3.5K β€” shadow of former self
Below-market compensation across most roles
Limited geographic reach outside Benelux/UK
Heavy SMB focus means high ticket volume
Growing pains from rapid acquisition strategy
Can feel stretched across too many service areas

Which MSP Should You Choose?

Both European MSP and Public SMB/Mid-Market have strengths and weaknesses. Your choice depends on your priorities β€” whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.