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NRI Australia (formerly ASG Group) vs Sopra Steria: Which MSP is Better? | The MSP Playbook

Article 2026-07-27

NRI Australia (formerly ASG Group) vs Sopra Steria

A detailed comparison of two major Australian Managed Service Providers.

Feature NRI Australia (formerly ASG Group) Sopra Steria
Overall Score3.43.7
TypeEnterprise IntegratorEuropean IT Consulting / Services
Employees1000-150055000
Founded19962014 (merger of Sopra Group and Steria)
HeadquartersPerth, WA (Parent: Tokyo, Japan)Paris, France
RevenuePrivate$5.8B
Salary Range$75,000 - $150,000$40,000 - $120,000
SpecialtiesOracle Services, SAP, Cloud, Managed InfrastructureConsulting, Managed Services, Cloud, Digital Transformation, Public Sector IT, Enterprise Applications
CertificationsOracle Partner, SAP Partner, Microsoft Partner, AWS PartnerMicrosoft Partner, AWS Partner, SAP Partner, Oracle Partner, ISO 27001
Green FlagsJapanese ownership provides stability
Good government relationships
Strong in Western Australia
Strong French and European market presence with deep public sector expertise
Successful digital and cloud transformation journey from legacy IT services
Good work-life balance culture by consulting industry standards
Employee share ownership program creates engagement
Strong design and UX consulting capabilities (via Sopra Steria Digital)
Red FlagsJapanese parent creates cultural friction
Below-market salaries at senior levels
Limited career progression for non-Japanese speakers
Acquisition-driven growth creates integration issues
Heavy French market concentration β€” 60%+ revenue from France alone
Below-market compensation for top-tier consulting talent
French language essential for career progression β€” limits non-French talent
Public sector dependency creates political and budget cycle risks
Integration challenges from multiple acquired entities
Worker ProsStable employment
WA market strength
Government contracts
Strong European market position and brand
Good work-life balance by consulting standards
Employee share ownership creates alignment
Public sector expertise provides stability
Digital and cloud transformation capabilities are genuine
Worker ConsBelow-market salaries
Cultural friction
Limited progression
France-heavy revenue creates geographic concentration risk
Below-market compensation for top-tier consulting talent
French language requirement limits international talent
Public sector dependency creates budget risk cycles

Which MSP Should You Choose?

Both Enterprise Integrator and European IT Consulting / Services have strengths and weaknesses. Your choice depends on your priorities β€” whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.