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Kinetic IT vs Rackspace Technology: Which MSP is Better? | The MSP Playbook

Article 2026-07-27

Kinetic IT vs Rackspace Technology

A detailed comparison of two major Australian Managed Service Providers.

Feature Kinetic IT Rackspace Technology
Overall Score3.93.0
TypeGovernment / EnterpriseUS Cloud MSP
Employees400-70014000
Founded19981999
HeadquartersMelbourne, VICSan Antonio, Texas, USA
RevenuePrivate$3.0B
Salary Range$80,000 - $160,000$50,000 - $140,000
SpecialtiesManaged Services, Government IT, Cloud, Service ManagementManaged Cloud, AWS, Azure, Google Cloud, Kubernetes, DevOps
CertificationsMicrosoft Partner, ITIL, ISO 20000, ISO 27001AWS Premier Partner, Microsoft Partner, Google Cloud Partner, ISO 27001
Green FlagsStrong employee satisfaction
Good work-life balance
Government stability
Perth-based Ò€” less competition for talent
Pioneer of 'Fanatical Support' β€” differentiated managed cloud support model
Strong multi-cloud expertise across AWS, Azure, GCP
Good for early-career cloud engineers seeking certification support
Private equity backing provides capital for growth
Red FlagsGovernment contract dependency
Limited private sector exposure
Can be risk-averse in some teams
Financial distress β€” loss of founder leadership, multiple restructurings
Below-market compensation across most roles
PE ownership creates margin pressure and cost-cutting mentality
Massive layoff cycles (2022: 10%, 2023: 15%, 2024: ongoing)
Awful Glassdoor rating (3.0) β€” among worst of major MSPs
Business model disruption from hyperscalers going direct to customers
Worker ProsStrong employee satisfaction
Good work-life balance
Government contracts provide stability
Perth market is less competitive
Strong multi-cloud managed services expertise
Fanatical Support training instills good customer service habits
Cloud certification support and exam coverage
Good for early-career cloud engineers building a resume
Worker ConsGovernment contract dependency
Limited private sector exposure
Risk-averse culture in some teams
Financial instability β€” multiple layoff rounds and loss of founder CEO
Below-market salaries across all roles
PE ownership drives constant cost-cutting and margin pressure
Hyperscalers (AWS, Azure) going direct β€” squeezing Rackspace's business model

Which MSP Should You Choose?

Both Government / Enterprise and US Cloud MSP have strengths and weaknesses. Your choice depends on your priorities β€” whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.