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NRI Australia (formerly ASG Group) vs Rackspace Technology: Which MSP is Better? | The MSP Playbook

Article 2026-07-27

NRI Australia (formerly ASG Group) vs Rackspace Technology

A detailed comparison of two major Australian Managed Service Providers.

Feature NRI Australia (formerly ASG Group) Rackspace Technology
Overall Score3.43.0
TypeEnterprise IntegratorUS Cloud MSP
Employees1000-150014000
Founded19961999
HeadquartersPerth, WA (Parent: Tokyo, Japan)San Antonio, Texas, USA
RevenuePrivate$3.0B
Salary Range$75,000 - $150,000$50,000 - $140,000
SpecialtiesOracle Services, SAP, Cloud, Managed InfrastructureManaged Cloud, AWS, Azure, Google Cloud, Kubernetes, DevOps
CertificationsOracle Partner, SAP Partner, Microsoft Partner, AWS PartnerAWS Premier Partner, Microsoft Partner, Google Cloud Partner, ISO 27001
Green FlagsJapanese ownership provides stability
Good government relationships
Strong in Western Australia
Pioneer of 'Fanatical Support' β€” differentiated managed cloud support model
Strong multi-cloud expertise across AWS, Azure, GCP
Good for early-career cloud engineers seeking certification support
Private equity backing provides capital for growth
Red FlagsJapanese parent creates cultural friction
Below-market salaries at senior levels
Limited career progression for non-Japanese speakers
Acquisition-driven growth creates integration issues
Financial distress β€” loss of founder leadership, multiple restructurings
Below-market compensation across most roles
PE ownership creates margin pressure and cost-cutting mentality
Massive layoff cycles (2022: 10%, 2023: 15%, 2024: ongoing)
Awful Glassdoor rating (3.0) β€” among worst of major MSPs
Business model disruption from hyperscalers going direct to customers
Worker ProsStable employment
WA market strength
Government contracts
Strong multi-cloud managed services expertise
Fanatical Support training instills good customer service habits
Cloud certification support and exam coverage
Good for early-career cloud engineers building a resume
Worker ConsBelow-market salaries
Cultural friction
Limited progression
Financial instability β€” multiple layoff rounds and loss of founder CEO
Below-market salaries across all roles
PE ownership drives constant cost-cutting and margin pressure
Hyperscalers (AWS, Azure) going direct β€” squeezing Rackspace's business model

Which MSP Should You Choose?

Both Enterprise Integrator and US Cloud MSP have strengths and weaknesses. Your choice depends on your priorities β€” whether that's career growth, salary, work-life balance, or technical exposure.

Use the side-by-side comparison tool for a deeper look, or check out individual profiles for detailed employee reviews.